Built by Engineers.
Powered by Physics.
Celer Athletics was born from a simple question: Why do we have better analytics for baseball swings than we do for bench presses?
The Origin Code
I spent years in Industrial Automation and Technical Sales, working with safety systems that require zero margin for error. In that world, if you can’t measure it, you can’t control it.
Simultaneously, as a Little League Coach and baseball fanatic, I saw how “Moneyball” analytics transformed sports. We track launch angle and exit velocity for 12-year-olds, yet in the gym, we still just write “3 sets of 10” in a notebook.
Celer (Latin for “Speed”) is the fusion of these worlds. It brings industrial-grade precision to the weight room, packaged in the nostalgic Arcade Aesthetic of the games that raised us.
Our Core Philosophy
1. Velocity Over Volume
Grinding out slow, trash reps builds fatigue, not power. We believe in tracking speed to ensure every rep stimulates the Type II muscle fibers responsible for growth.
2. Fun is Functional
Consistency is the only metric that matters. By turning workouts into a game with badges, streaks, and “Level Ups,” we hack your brain’s reward system to keep you coming back.
3. Data Democracy
Professional VBT devices cost $400+. We believe elite training data should be accessible to anyone with an Apple Watch. No extra strings, no extra fees.